What Comes After the Social Feed?

As endless feeds lose their appeal, new formats are emerging around intention, community and depth.

Portrait of Daniel Brooks
Daniel Brooks

Technology Writer

8 min read

black iphone 4 on brown wooden table

In this story

  1. Feed fatigue

  2. Smaller and slower

  3. Designing for intention

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Feed fatigue

Many users describe their feeds as noisy and repetitive. Engagement is still high, but satisfaction is falling.

Smaller and slower

Newsletters, group chats and curated communities are growing because they offer something feeds struggle to provide: a sense of control.

Designing for intention

The next generation of social products may be measured by how people feel after using them, not just how long they stay.

“People are not leaving social media. They are looking for something more social.”

Social Media / Technology / Culture

Portrait of Daniel Brooks

Written by

Daniel Brooks

Daniel Brooks writes about emerging technology, digital culture and the human decisions behind innovation. He is interested in making complex ideas clear without losing the details that matter. He previously covered consumer technology and research labs for a decade.

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